Tuesday, 30 December 2008

Looking for bargain? Welcome to the web


Christmas is a peak-time for retailers. But, everyone knows that this has not been a great year for them. Marks & Spencer, for example, had pre-Christmas sales to boost business. In the last month alone, many large high-street chains, including Woolworths, Zavvi, The Officers Club, and Whittard of Chelsea have collapsed into administration.

On the other hand, Amazon claims that this is their best holiday reason ever. ReadWriteWeb also has some data showing that online sales are going strong. Why has the recession yet to hit Amazon and
other online retailers?

This is the time that online retailers start to show their cost advantage, and grab market share from the traditional retailers.

Why is that? It is simple. We are in recession, and are much more cautious about spending. We want to stretch every penny further. We want bargains. Online retailers are in a perfect position to serve consumers well in the current economic climate.

Online shopping is an experience everyone is familar with now. Online retailers have improved their online shopping experiences dramatically. Now it is simple, hassle free and secure. Moreover, online deals tend to be better than those found on the highstreet. There is no reason why
online retailers can not continue to grow.

Although the recession is a major crisis, it can also be an opportunity to some businesses as well. Consumers always have needs but their purchasing behaviours change under difficult economic situations. Online retails are able to continue reducing prices in such conditions, and
therefore can continue grow.

I think this is a great opportunity for MinuteBox also. People are looking for bargains for tagible goods. They also want to get bargains for services, which is one of the benefits MinuteBox is aiming to create
for its users.

We are now in the last development and testing phase. I cannot wait to launch our site and offer our service to our users. If we can serve our users well and create bargains for you, we have a good business at a time of recession.

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